{"id":150413,"date":"2022-04-15T13:23:21","date_gmt":"2022-04-15T17:23:21","guid":{"rendered":"https:\/\/www.datacolorchina.cn\/customer-stories\/bmw-%e5%b0%86%e5%bc%80%e5%8f%91%e4%b8%bb%e8%89%b2%e6%a0%b7%e7%9a%84%e6%97%b6%e9%97%b4%e7%bc%a9%e7%9f%ad%e4%ba%86-50\/"},"modified":"2022-08-24T03:38:23","modified_gmt":"2022-08-24T08:38:23","slug":"bmw-reduces-time-to-develop-master-color-samples","status":"publish","type":"case_study","link":"https:\/\/www.datacolorchina.cn\/zh-hans\/customer-stories\/bmw-reduces-time-to-develop-master-color-samples\/","title":{"rendered":"BMW \u5c06\u5f00\u53d1\u4e3b\u8272\u6837\u7684\u65f6\u95f4\u7f29\u77ed\u4e86 50%"},"content":{"rendered":"
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Color development is part of every new vehicle model and selecting the colors for a vehicle is not a democratic process. The color is determined by the designer\u2019s subjective perception of color and should apply for 7 years from the start of series production. It typically takes 2 years to go from the initial color concept to the final color specification. Conventional color development utilizes a variety of physical samples from the various manufacturers of interior components. According to BMW, an average of 5 correction procedures must be performed, each taking several weeks, before the final master samples can be generated. This is a time-consuming and costly process, which is characterized by subjective verbal communication between the design department and the component manufacturers, the potential for error is therefore great.<\/p>\n

The solution is \u201cDigital Color Management\u201d. In a multi-year project, the BMW Group in Munich and Datacolor AG Europe in Switzerland have demonstrated, using digital color management, that development times of master samples can be reduced by 50%, quality significantly improved in terms of color coordination of the various surfaces, and costs drastically lowered.<\/p>\n

Up until that point, the color development process at BMW was based on physical samples. With digital color development, color matching is performed virtually on the manufacturer\u2019s monitor (see Fig. 1). For a realistic simulation of the combined effect of color and surfaces, corresponding structures are superimposed onto the monitor for visualization (see Fig. 2). The color information is communicated between the manufacturer and supplier by email in the form of digital reflectance curves (see Fig. 3). Only at the end of the color matching process are the first physical samples actually produced.<\/p>\n

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