How do you stand out as a car manufacturer when there are an increasing number of similarities from one vehicle to the next? It’s all about the details.
When it comes to influencing consumer buying decisions, the vehicle interior and exterior appearance are as important as brand image. And color plays a starring role.
While the exterior color of a car is one way to make it stand out, most of us spend more time looking at the inside. After all, we tend to see our cars as more than a simple means of transport. In the United States alone, drivers spend an average of 11,498 hours in their vehicles each year, according to a report from the AAA Foundation for Traffic Safety.
As a surface specialist, Benecke-Changshun Auto Trim (Zhangjiagang) Co., Ltd. of Continental (hereinafter referred to as Benecke-Changshun Zhangjiagang plant of Continental) also views cars as more than a transportation method. Based on their unique development, production and design ability, the approach and commitment to the highest quality has made them a leading supplier of automotive interior.
- Engineers are able to simulate color matching results in advance to speed up color matching efficiency.
- Datacolor’s sophisticated matching capabilities provide more precise recipes, which enables them to respond to market feedback in a timely manner.
- Ability to meet increasingly high customer expectations. Beyond getting color right for every detail, materials need to be environmentally friendly and reflect the characteristics of each brand